Winter Vaccines Campaign

The HSE has developed a new advertising campaign that aims to promote and encourage people in Ireland to get their recommended winter vaccines (flu and COVID-19). You can view and share the TV ad at this link:

This campaign brings flu and COVID-19 vaccines together for our key audiences – older people (this includes new 65+ cohort for their next booster but also anyone aged 50+ who’s yet to get their COVID-19 booster), healthcare workers, parents of children, people with long term conditions, and anyone who’s pregnant.

The campaign is informed by research on public attitudes and behaviours around COVID-19 and in-depth qualitative research.

We would be grateful if you would share the campaign messages and assets with your networks. The campaign partner pack is at the bottom of this message, with details on how you can share the campaign.

Please find more information at